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A strategic guide for finance broking professionals navigating through COVID-19. It covers market analysis, strategic opportunities, competitive landscape, and more.
The COVID-19 pandemic has significantly impacted the finance broking sector, prompting a shift towards digital platforms, specialised roles, and personalised customer relations. This guide presents a comprehensive review of these changes and provides strategic recommendations for navigating through the pandemic.
The digitisation of identity verification (VOI) and digital signatures, driven by social distancing rules, is a notable market trend. The shift to digital platforms has proven positive, with the hope that this change would continue beyond the pandemic. However, the competitive nature of broking has intensified, affecting the workload and business demands.
With the rise of remote VOI and process digitisation, there is a significant opportunity for finance brokers to enhance customer experiences and streamline operations. Furthermore, the increased demand and workload validate the need for specialisation within team roles to optimise efficiency.
COVID-19 has made the finance broking market more competitive. To stand out, businesses need to optimise digital processes and personalise customer service. Forward-thinking firms are embracing digital loan documentations, providing clients with easy access to their documents and accelerating the loan process.
Finance brokers need to invest in digital transformation, including VOI and digital signatures. Developing a team of specialists will also help manage increasing workloads.
Investments in technology and human resources would likely pay off in the long run by enhancing customer satisfaction, operational efficiency and competitiveness.
While digital transformation brings opportunities, it also comes with risks, including cybersecurity threats. To manage these risks, finance broking firms need to invest in robust security measures.
Success in navigating COVID-19 can be measured by customer satisfaction levels, efficiency improvements, and gains in market share.
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